Epson WorkForce 610 All-in-One Helps Reduce Orange County Real Estate Madness
February 19, 2010
Sure you can’t find that special 4,000 square-foot, single-level foreclosure, with an ocean view, three-car garage, completely updated kitchen, tasteful decor, in the right school district, facing north, and priced 40 percent below market?
“It’s been painful adjusting buyer and seller expectations about the realities of today’s real estate market,” said Wendy Hooper, co-partner of The Hooper Group – Altera Real Estate in South Orange County, CA. Known as “the realtor with the gorgeous Great Dane,” her expertise goes far beyond curb appeal. Hooper’s banking background as a home loan consultant has proved invaluable in helping her clients find and acquire homes that are selling for less than market value.
Ready When You Are
Facing an unpredictable Orange County residential market, Hooper has learned to think fast on her feet. So, it makes sense that her home office is equipped with the Epson WorkForce 610, the world’s fastest all-in-one in its class.* “It doesn’t matter how many hours I’ve been out with clients, viewing properties, or working at our other offices,” she said. “Invariably, something will happen at some bizarre time when I’m at home, so I’ll have to scan, print, fax or email on the spot.”
The Epson WorkForce 610 has proved a very helpful partner in handling last-minute deadlines and day-to-day routines. The Hooper Group also prints a wealth of material at its other offices in nearby Aliso Viejo and Corona Del Mar, but the Epson all-in-one has become a mainstay in the home office with its high-speed printing, scanning and image output tools. Designed for the small business and home office, the WorkForce 610 has the fast speed, laser-quality output and dependability to help boost the realtor’s productivity.
“Having reliable and easy-to-use technology tools is a key part of a realtor’s job in this day and age,” said Hooper, who co-founded The Hooper Group with her husband Troy. “Without the convenience of these tools, I’d have no other way to handle or make sense of today’s information overload.”
The successful small business works with a collaborative team of agents to find the right solutions for clients both locally and internationally. “We have become genuine foreclosure experts with a reputation for getting results,” said Hooper. “That speaks directly to a willingness to hone our skills, stay abreast of market changes, and work much harder for our seller and buying clients.”
Speed and Quality
As the sun rises, Hooper enters her home office and switches on the WorkForce 610 to scan or produce the documents that she needs to fax, email or hand deliver to clients. She will often print multiple real estate listings, handouts, flyers, floor plans, property photos, web pages or contracts. With Epson’s DURABrite Ultra Inks and DX3 MicroPiezo print head, the all-in-one creates prints with stunning graphics and laser-quality text. Prints are smudge, fade and water resistant due to the ink’s instant-dry, all-pigment formulation. “The quality of the printed pieces reflects the high standard of The Hooper Group,” she said. “You rarely get a second chance to make a good first impression.”
Hooper then gets ready for work and is soon on the freeway to begin her busy day viewing and showing properties, marketing client’s homes, preparing contracts, and seeing deals through escrow. At midday, it’s time to come home and let her Great Dane out for a run. As Titus comes bounding over to greet her, Hooper’s cell phone rings.
Someone didn’t get the floor plans that she sent from the other office, so she has to scan and send the documents again. “It’s the nature of the job that we have to send things several times, so the Epson all-in-one is very handy to have in the home office for that inescapable task,” she said.
For Small Business and Home Office
The WorkForce 610 also offers small businesses and home offices like the Hooper Group built-in Wi-Fi® and wired networking. Co-workers or family members can easily share one machine without clumsy cables. The all-in-one has a 2.5-inch tilt LCD screen, built-in memory card slots, and a 30-page automatic document feeder to quickly copy and scan, as well as fax black and color documents in as fast as three seconds per page. The WorkForce 610 uses up to three times less energy than a laser printer and includes built-in double-sided printing to save paper. “The Epson WorkForce 610 is so reliable and easy to use,” said Hooper. “I don’t have to think about whether or not it will be up and running.”
When Hooper returns from her afternoon real estate adventures in Orange County’s coastal valleys and beaches, there is still more to do. She and her husband often have piles of contracts that follow them home from the main office. At the end of the day, if the escrow documents show up with the wrong address or if a buyer is indecisive about a low offer that she spent days working on, there is always her Great Dane Titus.
“When this majestic beast lays his enormous head on my lap and worships me with his steel gray eyes, I know I will live to fight another day,” she said. Likewise, the dependable Epson WorkForce 610 brings a sense of stability to the busy realtor facing what she calls a “maddening” market. “With the Epson WorkForce 610 always ready for action in the home office, there is order in my universe,” she said.
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* Printing black text in default mode compared to ink jet all-in-ones priced at $199 or less as of January 2009.
