Fanminder Moves at High Speed With Epson WorkForce® All-in-One

Paul Rosenfeld left a high-flying corporate job to co-found Fanminder, a marketing service that helps small businesses send instant promotions to their fans' mobile phones, social networks and online sites.  “It’s a simple and affordable way for merchants to create repeat business by building and engaging their fan base, and tracking results,” said Rosenfeld, CEO of Fanminder, based in Los Altos, Calif.

 

Rosenfeld was one of the first to picture a world where mobile technologies would change how consumers evaluated, shopped, and engaged with local merchants.  But it was sometimes easier to come up with the big vision for his customers than to handle certain day-to-day tasks in his home office.

 

“I face what many of my customers do: the inherent lack of time,” said Rosenfeld.  “No matter how hard we work to pull in new business, small business owners often walk around with guilt that they could ‘be doing more’ and the feeling that the world is rushing by.”

 

In his case, Rosenfeld could easily identify a culprit that often wasted his time and kept him focused on mundane office tasks.   His all-in-one printer was just too slow and unreliable, whether it was printing, copying or scanning.   “It was an extremely sluggish device that ate up enormous hours of my life in unproductive work,” he said.  

 

 

Overnight, his home office was transformed into a “model of efficiency” after he purchased an Epson WorkForce 610 All-in-One Printer. 

 

He found a new way to handle the never-ending surge of documents, detailed employee contracts, 15-page stock option agreements, 10-page reseller or contractor agreements, and non-disclosure forms.

 

“As CEO of a small company, I’m the one on the team who has to deal with all these contracts,” he said.  “The last thing I need is the suspense of wondering if the red button on a piece of office equipment is flashing.”  

Before Rosenfeld brought the WorkForce printer home, he had to scan documents one page at a time, print the contract for signatures, assemble it, and then scan it yet again to email and file.  Often the paper would jam or he’d end up with enormous files.  Now he simply loads up the 30-page automatic document feeder of the WorkForce all-in-one, and quickly scans, copies or faxes the stacks of originals. 

 

“Miracle of miracles, the WorkForce printer has given me back productive workdays when I can focus with my partner on more important business,” said Rosenfeld.  “It’s super fast and multi-feeds, so I can drop a whole document in the feeder, set up the small file setting I need, wait seconds for the scan, then email, file or print it.”

 

The all-in-one prints laser quality documents at blazingly fast speeds with DURABrite Ultra ink for smudge-, fade- and water-resistant documents.  Fanminder can also save up to 50 percent of its paper supply with the printer’s manual, two-sided printing.  The all-in-one also offers built-in Wi-Fi and wired networking, a 2.5” tilt LCD screen, memory card slots, and high-speed faxing.

 

“I finally threw away the antiquated fax machine that I stored in the closet and took out whenever I needed a fax,” said Rosenfeld.   “The WorkForce 610 takes up a fraction of the desk space of a single-function printer, scanner, copier or fax machine.” 

 

 

In full start-up mode, Fanminder is helping many local retailers and restaurants increase their bottom line – merchants such as Giordano’s Pizzeria, Savvy Cellar Wine Bar and Wine Shop, Hiruko Wellness healing martial arts, and Blueberry Babies gifts.  With over 1,000 customers, partners like Intuit, and a stable of investors, Fanminder (www.fanminder.com) is on the path to help even more small businesses make the best use of new media technologies to grow revenues.

 

“The upshot of all this is that despite our trailblazing, Fanminder is still a small business in a rapidly growing market,” said Rosenfeld.   “We don’t have a lot of money right now to spend on expensive printers or extra office help.  Every dollar matters when you start up a business.  My Epson WorkForce all-in-one provides me with the kind of speed, efficiency and value I need to run a small business.”

 

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