Social Media Consultant Mirna Bard Takes Away the Mystery

 

Social media consultant Mirna Bard has faced many a business executive baffled by the ever-changing world of blogs, e-commerce, online discussion groups, Facebook, Twitter and YouTube.  How does a company adapt to the millions of consumers now going online for information, support, products and bargaining power? 

 

“My challenge is to empower clients to take action and make social media part of their business strategy,” she said.  Called “one of the smartest people in social media,” Bard is a renowned business consultant, speaker, master trainer, thought-leader and instructor of social media at the University of California, Irvine (UCI).  She inspires organizations and entrepreneurs around the globe to leverage the Internet to attract and cultivate the right business opportunities.

 

Her down-to-earth business advice points her clients in the right direction, but knowing the right answers is only part of the equation.   As all small business people do, she also has to figure out how to manage routine office tasks like printing, scanning, copying and faxing in the most efficient way possible.  She discovered that the high-speed Epson WorkForce 635 all-in-one printer is an effective way to keep her home office in smooth working order.

 

 

The first time Bard printed a stack of her corporate training handouts on the Epson all-in-one, she found herself needlessly going back to the printer to check for problems.  “I developed a reflex action to expect paper jams,” she said.  “My previous all-in-one was continually letting me down, with an inexplicable knack for jamming up right in the middle of deadlines.”

 

The more she uses the Epson all-in-one, the less energy she needs to invest in everyday office tasks.   “It’s as if the WorkForce all-in-one is calibrated at the same high gear as my business,” she said.  “It saves me an incredible amount of time when I’m rushing to meet deadlines, especially when I‘m presenting back-to-back live training sessions or webinars for clients.” 

 

The all-in-one gets right to work each day, printing her laser-quality color presentations and Internet research at super fast speeds.  The DURABrite^® Ultra ink produces smudge-, fade- and water-resistant documents that are highlighter friendly for her clients.  Bard can now print 10 pages in as fast as 40 seconds and set it to automatically print two-sided pages without waiting for the ink to dry. 

 

She also saves up to 50 percent of her paper supply with automatic, two-sided printing.   “The WorkForce all-in-one opened my eyes to the cost-saving benefits of two-sided printing,” she said.  “I don’t need quite as many big boxes of paper taking up valuable home office space.”

 

Bard’s expertise is to advise clients to more effectively use computers and the Internet, so she is constantly on the lookout for better ways to use them herself.  Since the WorkForce all-in-one joined her team, she scans most of her documents into the computer, rather than filing away paper.  “Although I still rely on printed paper for presentation copies and research, I no longer need a filing cabinet to take up space in my home office,” she said.  

 

 

The WorkForce all-in-one also offers built-in Wi-Fi^® and wired networking, memory card slots, and high-speed faxing.   The two-sided, 30-page automatic document feeder allows her to copy, scan or fax two-sided color documents.  A high-volume, front-loading 250-sheet paper tray frees her from frequent interruptions to reload paper.  Bard finds that the large 2.5” tilt LCD screen makes the device especially easy to use.

 

Bard is once again sitting across the desk from a worried executive whose treasured brand is grappling with unforeseen online influence.  “No matter what they see happening, many organizations are still not fully on board with social media,” she said. “They question the ROI and suspect it’s too time-consuming, but they reach out to me because it’s clear that the world is being transformed by social technologies.”  As Bard unravels the mystery of social networking to help clients create step-by-step Internet strategies, the Epson WorkForce all-in-one gives her the time to focus on what’s most important.

 

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