Top Prudential California Agent Bruce Walker At Home with High-Speed Epson WorkForce 840 All-in-One
August 12, 2011
Handling multi-million dollar or value-priced properties, real estate agents everywhere face a daily onslaught of messages, paperwork and information that requires immediate action. “With its slippery slopes, the real estate business is like a high-wire balancing act,” said Bruce Walker, luxury properties specialist for Prudential California Realty, Beverly Hills. “Until you better manage its nonstop demands, including everyday office tasks, you’ll never truly be at the top of your game.”
A member of Prudential’s prestigious “Chairman’s Circle-Platinum,” Walker is among the top one percent of Prudential sales professionals nationwide based on gross commission income. He credits his success to 22 years of experience, customer service and know-how, specializing in the upscale Los Angeles areas of Hancock Park, Beverly Hills, Hollywood Hills, Los Feliz, West Hollywood, Santa Monica, Silver Lake, and the Westside.
An essential partner is his blazingly fast Epson WorkForce 840 all-in-one printer, which helps him work more efficiently in both his Beverly Hills Prudential office and his home office. “With all the time constraints I face, I don’t know how other agents function without this kind of all-in-one printer on their desks, for high-speed, automatic two-sided printing, copying, scanning and faxing,” he said.
Running at Full Speed
Before Walker started using all-in-one printers, he shared a printer, scanner, copier and fax machine with other agents in a centralized part of a brokerage’s office. “I literally could not find the extra time to leave my office and walk down the hall,” he said. “If my office phone rang, I risked missing an important call. Or if I rushed back to pick up the phone, I had to postpone whatever I was doing.”
Today, Walker has fast speed and convenience at arm’s length, as the WorkForce 840 sits on his desk, built to perform all the day’s printing, copying, scanning and faxing duties. If he is on the phone, and a client can’t find his copy of a Hollywood Hills home inspection report, he can either email or fax the document as he speaks, without interrupting the conversation. Quickly printing an MLS (Multiple Listing Service) flyer before a client meeting in Hancock Park is a breeze, as he simply presses print while he reaches for his briefcase and straightens his tie.
“My job is 24/7, so the WorkForce all-in-one really helps keep my business running at full speed, whether I’m working in the Beverly Hills Prudential office or from home,” he said. “It also helps me work more productively and eliminates the cost of a ‘vanity assistant’ I really don’t need.”
Managing the Paper Chase
Each day is a swirl of documents, including the ever increasing number of purchase agreements, disclosure forms, offer and counter-offers, escrow documents, title reports, permits, and inspection reports – all moving through a seemingly endless cycle of revisions and approvals. The WorkForce 840 helps to manage the constant flurry of activity.
“What I especially like about the WorkForce 840 is that it helps me cut down on paper usage,” said Walker. “It allows me to scan documents to archive, as well as print on both sides of the paper.” Using the fast automatic two-sided printing, he can now print an MLS sheet with a floor plan on the back. He simply changes the printer setting to two-sided and has the freedom to print as many copies as he needs for a client meeting or an open house.
Another WorkForce 840 feature that adds to Walker’s productivity is the 500-sheet paper capacity. “I never have to interrupt a conversation to add paper,” he said. “From where I sit, I can look right into the slots of the two paper trays. If one runs out of paper, it will automatically switch to the lower tray.”
Ready When You Are
When getting ready to list a house, Walker relies on the WorkForce 840 to produce high-quality CMA (comparative market analysis) presentations to help clients or prospects understand value, pricing, and comparables sales. “There are certain company sales aids provided by Prudential that I like to include, but they aren’t always in stock,” he said. He makes sure those data sheets, flyers and charts are scanned into his computer and ready to use, so he always has a backup. “Out of stock? No problem,” he said. “I call up the saved scan, pull out a stack of Epson Premium Presentation Paper Matte from my desk, and print it myself.”
He also scans and prints photographs, personalized color flyers, articles and specialty items. With instant-dry DURABrite® Ultra ink, the results are high-quality prints that impress clients and prospects, while remaining fade1, scratch and water 2 resistant. The WorkForce 840 includes Wi-Fi n3 connectivity and can easily be shared wirelessly with multiple PCs on a network. Since many agents never go anywhere without their smartphones, they can also print directly from iPhone, BlackBerry or other mobile devices.
“Even with online data available at an agent’s fingertips, we all grow impatient as we try to provide instant answers and weather the cycles of the market,” said Walker. “But the fast speed and reliability of the WorkForce 840 helps me work smarter and keep up with today’s nonstop demand for information, an important tool in building an impression so critical to success.”
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Bruce Walker was provided an Epson WorkForce 840 for business use by Epson. Epson is a registered trademark and Epson Exceed Your Vision is a registered logomark of Seiko Epson Corporation. WorkForce and DURABrite are registered trademarks of Epson America, Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.
1Display permanence based on accelerated testing of prints displayed under glass in indoor display conditions; album permanence based on accelerated testing of prints in dark storage conditions. Actual print stability will vary according to media, printed image, display conditions, light intensity, temperature, humidity and atmospheric conditions. Epson does not guarantee the longevity of prints. For maximum print life, display all prints under glass or UV filter or properly store them.
2Water resistance on Epson Glossy Papers, Epson Matte Papers and plain papers, when using genuine Epson inks.
3Wi-Fi 802.11 b/g/n certified; level of performance subject to the range of the router being used.
Visit www.wi-fi.org/files/11nbasics_glossary.pdf for more information.
